IBU
/01
/BRANDING
INSTITUTO BILINGÜE UNIVERSITARIO
THE IBU PROJECT WAS DEVELOPED IN 2018 AS A PROPOSAL TO YOUNG PEOPLE FROM OAXACA, SEARCHING FOR AN EDUCATION WHERE THE ENGLISH LANGUAGE IS AS RELEVANT AS SPANISH, WITH THE OBJECTIVE OF TRAINING STUDENTS AND PROFESSIONALS WITH SKILLS TO DEVELOP INTERNATIONAL CONNECTIONS.
The red and blue colors are representation of professionalism and innovation, to reflect a modern (red) and solid (blue) institution.
THE INSTITUTE TRUSTED US TO DEVELOP A CORPORATE IMAGE THAT EXPRESSED ITS COMMITMENT TO CREATING A MULTICULTURAL, INCLUSIVE AND HUMAN-QUALITY EDUCATIONAL SPACE. WE SEE IN ITS LOGO A UNIQUE TYPOGRAPHICAL COMPOSITION, CREATED TO REFLECT THE SOLIDITY AND RELIABILITY OF THE INSTITUTION, AS WELL AS A SYMBOL OF THE ENTRANCE TO A NEW OPPORTUNITY FOR PERSONAL DEVELOPMENT, BECAUSE THE FIRST LETTER OF THIS SYMBOL IS INSPIRED BY THE EYE OF A LOCK.
