Alma de Judas
/01
/BRANDING
ALMA DE JUDAS
OUR PROJECT FOR JUDAS, ARTISANAL MEZCAL, MADE FROM DIFFERENT VARIETIES OF MAGUEY SUCH AS ESPADÍN, TEPEZTATE AND MADRE CUISHE, ORIGINAL FROM THE CITY OF OAXACA, IS BASED ON A CREATIVE PROCESS THAT SEEKS TO SHOW BETRAYAL MADE PLEASURE. IN THE CREATIVE PROCESS WE LOOK FOR MAKING SENSE OF THE BETRAYAL THAT GOES BACK TO THE ALREADY KNOWN HISTORY, SHOWING THAT FROM THIS WE CAN OBTAIN THE MOST DESIRED GLORY.
NO BETRAYAL HAD TASTED SO MUCH GLORY.
WE CREATED A SPECIAL CONNECTION THRU A CALLIGRAPHIC LOGO, SEEKING TO SYNTHESIZE IN AN ELEGANT, DISTINCTIVE AND ORIGINAL WAY, ADDING CHARACTERISTIC ELEMENTS AND FEATURES, SUCH AS THE THORNS THAT RETURN TO THE SPECIAL MEANING OF JUDAS FOR THE BRAND.
WE DISTILL FROM TRADITION, THE LAND, THE EXPERIENCE OF THE MEZCAL MASTERS AND DEATH.
