{"id":1251,"date":"2023-04-11T16:52:29","date_gmt":"2023-04-11T22:52:29","guid":{"rendered":"http:\/\/adminfc"},"modified":"2026-03-18T14:18:55","modified_gmt":"2026-03-18T20:18:55","slug":"marca-oaxaca","status":"publish","type":"post","link":"https:\/\/fusioncreativa.mx\/eng\/marca-oaxaca\/","title":{"rendered":"Marca Oaxaca"},"content":{"rendered":"<h4 class=\"wp-block-heading\">El estado de Oaxaca estren\u00f3 su marca tur\u00edstica, la cual se vale de la marca turismo M\u00e9xico mediante un v\u00ednculo (marca paraguas), para lograr una mejor comunicaci\u00f3n visual, est\u00e9tica, y comercial.<\/h4>\n\n\n\n<p><strong>La marca turismo de Oaxaca<\/strong>&nbsp;representa al estado en su conjunto y a partir de ella los municipios y destinos crean las propias, por lo que resulta fundamental mantener los canales de coordinaci\u00f3n para trabajar todos los actores tur\u00edsticos en una sola l\u00ednea con el objetivo de fortalecer la presencia tur\u00edstica de la entidad en el resto del pa\u00eds y del mundo.<\/p>\n\n\n\n<p>Para construir esta nueva imagen se llevaron a cabo mesas de trabajo durante cuatro meses en la que participaron creativos oaxaque\u00f1os y cuenta con el visto bueno de la academia, empresarios, rutas y sectores sociales consultados.<\/p>\n\n\n\n<p>Debido a ello la tipograf\u00eda, abstracciones de s\u00edmbolos as\u00ed como los colores (rojo, p\u00farpura, oro, rosa, verda y azul) representar la riqueza en tradiciones, comidas, paisajes, bellezas naturales, entre otras referencias.<\/p>\n\n\n\n<p><strong>La actual pol\u00edtica en turismo del estado<\/strong>&nbsp;busca posicionar sus ocho regiones econ\u00f3mico administrativas a trav\u00e9s de la comercializaci\u00f3n de seis grandes destinos identificados como las comarcas tur\u00edsticas de Oaxaca, en las que se operan 10 rutas tur\u00edsticas y participan 129 municipios seleccionados por su capacidad de atracci\u00f3n, recepci\u00f3n y tematizaci\u00f3n.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El estado de Oaxaca estren\u00f3 su marca tur\u00edstica, la cual se vale de la marca turismo M\u00e9xico mediante un v\u00ednculo (marca paraguas), para lograr una mejor comunicaci\u00f3n visual, est\u00e9tica, y comercial. La marca turismo de Oaxaca&nbsp;representa al estado en su conjunto y a partir de ella los municipios y destinos crean las propias, por lo [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15,19],"tags":[],"class_list":["post-1251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-estrategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marca Oaxaca - Fusi\u00f3n Creativa \/<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fusioncreativa.mx\/eng\/marca-oaxaca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca Oaxaca - Fusi\u00f3n Creativa \/\" \/>\n<meta property=\"og:description\" content=\"El estado de Oaxaca estren\u00f3 su marca tur\u00edstica, la cual se vale de la marca turismo M\u00e9xico mediante un v\u00ednculo (marca paraguas), para lograr una mejor comunicaci\u00f3n visual, est\u00e9tica, y comercial. 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