{"id":2820,"date":"2026-02-18T17:21:27","date_gmt":"2026-02-18T23:21:27","guid":{"rendered":"https:\/\/fusioncreativa.mx\/?post_type=harington_portfolio&#038;p=2820"},"modified":"2026-02-18T17:30:56","modified_gmt":"2026-02-18T23:30:56","slug":"identidad-visual-viga-prestamos","status":"publish","type":"harington_portfolio","link":"https:\/\/fusioncreativa.mx\/eng\/portafolio\/identidad-visual-viga-prestamos\/","title":{"rendered":"VIGA Pr\u00e9stamos"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2820\" class=\"elementor elementor-2820\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f71aa61 light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"f71aa61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99d31d0\" data-id=\"99d31d0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-523630c light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"523630c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39a7322\" data-id=\"39a7322\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ad4e9 text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"49ad4e9\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"has-mask\">\/01<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff7dbb8\" data-id=\"ff7dbb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6df7a05 text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"6df7a05\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"has-mask\">\/BRANDING<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ccb1334 light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"ccb1334\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a75a423\" data-id=\"a75a423\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0723cd6 text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"0723cd6\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"has-animation\" data-delay=\"3\">VIGA PRESTAMOS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4641a33\" data-id=\"4641a33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0406854 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"0406854\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>\nVIGA nace con una convicci\u00f3n clara: un pr\u00e9stamo debe ser una soluci\u00f3n simple, r\u00e1pida y confiable. La nueva identidad se construye a partir de este principio, reflejando una marca financiera \u00e1gil, segura y honesta, enfocada en respetar el tiempo, la tranquilidad y las decisiones de sus clientes.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cdd71a elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"1cdd71a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>\nLa filosof\u00eda de VIGA se sustenta en procesos claros, pr\u00e1cticas responsables y una comunicaci\u00f3n transparente desde el primer contacto. Cada interacci\u00f3n busca eliminar la complejidad innecesaria y las letras peque\u00f1as, priorizando siempre el bienestar financiero y la comprensi\u00f3n total de las opciones disponibles.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c144de1 light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"c144de1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3f53e49\" data-id=\"3f53e49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae88c0 elementor-widget elementor-widget-image\" data-id=\"bae88c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-TARJETA-1024x683.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-2837\" alt=\"\" srcset=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-TARJETA-1024x683.jpg 1024w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-TARJETA-300x200.jpg 300w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-TARJETA-768x512.jpg 768w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-TARJETA-1536x1024.jpg 1536w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-TARJETA-2048x1365.jpg 2048w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-TARJETA-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fdcf4c6\" data-id=\"fdcf4c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-718e987 elementor-widget elementor-widget-image\" data-id=\"718e987\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-MEMBRETE-1024x683.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-2834\" alt=\"\" srcset=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-MEMBRETE-1024x683.jpg 1024w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-MEMBRETE-300x200.jpg 300w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-MEMBRETE-768x512.jpg 768w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-MEMBRETE-1536x1024.jpg 1536w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-MEMBRETE-2048x1365.jpg 2048w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-MEMBRETE-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ace1a elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"53ace1a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>\nCon una atenci\u00f3n personalizada y asesor\u00eda directa, la marca fortalece la confianza a trav\u00e9s de decisiones \u00e9ticas y un acompa\u00f1amiento cercano, permitiendo que cada persona elija con seguridad y respaldo.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ada0f9 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"9ada0f9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>\nRespaldada por experiencia en el sector y un firme compromiso con la responsabilidad social, VIGA se posiciona como un aliado financiero confiable, que act\u00faa con rapidez, protege la informaci\u00f3n de sus clientes y cumple lo que promete, contribuyendo activamente al desarrollo econ\u00f3mico de su comunidad.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9911a61 light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"9911a61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ac4e69\" data-id=\"4ac4e69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4cd5b7 elementor-widget elementor-widget-image\" data-id=\"a4cd5b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-CORREO-scaled.jpg\" class=\"elementor-animation-shrink attachment-full size-full wp-image-2833\" alt=\"\" srcset=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-CORREO-scaled.jpg 2560w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-CORREO-300x200.jpg 300w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-CORREO-1024x683.jpg 1024w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-CORREO-768x512.jpg 768w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-CORREO-1536x1024.jpg 1536w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-CORREO-2048x1365.jpg 2048w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-CORREO-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b784854\" data-id=\"b784854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09bc48a elementor-widget elementor-widget-image\" data-id=\"09bc48a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-SELLO-1024x683.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-2836\" alt=\"\" srcset=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-SELLO-1024x683.jpg 1024w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-SELLO-300x200.jpg 300w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-SELLO-768x512.jpg 768w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-SELLO-1536x1024.jpg 1536w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-SELLO-2048x1365.jpg 2048w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-SELLO-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b6e5fb7 light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"b6e5fb7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-049f2fa\" data-id=\"049f2fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0f7f5b elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"b0f7f5b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>\nEl logotipo de VIGA fue dise\u00f1ado para comunicar solidez, estabilidad y transparencia. Su composici\u00f3n tipogr\u00e1fica en may\u00fasculas y de formas limpias refuerza visualmente la seguridad y firmeza que distinguen a la marca.\nLa estructura visual prioriza la claridad y la legibilidad, aline\u00e1ndose con el enfoque \u00e1gil y confiable de la instituci\u00f3n. El descriptor PR\u00c9STAMOS acompa\u00f1a al logotipo para definir de manera directa su actividad, fortaleciendo una comunicaci\u00f3n honesta, clara y sin ambig\u00fcedades.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc9431 elementor-widget elementor-widget-image\" data-id=\"8bc9431\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-ROLL-UP-scaled.jpg\" class=\"elementor-animation-shrink attachment-full size-full wp-image-2835\" alt=\"\" srcset=\"https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-ROLL-UP-scaled.jpg 2560w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-ROLL-UP-300x200.jpg 300w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-ROLL-UP-1024x683.jpg 1024w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-ROLL-UP-768x512.jpg 768w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-ROLL-UP-1536x1024.jpg 1536w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-ROLL-UP-2048x1365.jpg 2048w, https:\/\/fusioncreativa.mx\/wp-content\/uploads\/2026\/02\/MK-ROLL-UP-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498714b elementor-widget elementor-widget-spacer\" data-id=\"498714b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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