THE FOLLOWING PROYECT COVERS THE REDISIGN OF THE LOGO FOR RESPLANDOR, WITH THE OBJECTIVE THAT IT ACOMPLISH WITH BETTER COMUNICATION OBJECTIVES, IN THIS CASE, A LOGO, GRAPHIC ELEMENTS THAT COMPAIN THE BRAND IN THEIR APPLICATIONS, PRINT AND DIGITAL ONES, THAT FOLLOWS THE REQUIRES OF READABILITY AND CONSISTENCY WITHOUT LOOSING THEIR ESSENCE.