Marca Oaxaca
/01
/BRANDING
marca oaxaca
THE LOGO AS A GRAPHIC REPRESENTATION OF THE BRAND IS FORMED BY THE TYPOGRAPHICAL CONSTRUCTION OF THE CHARACTERS THAT MAKE UP THE WORD "OAXACA" AND WHICH SEEKS TO TRANSMIT AND PROJECT THE MAIN CHARACTERISTIC OF THE TOURISM BRAND THAT IS A STATE RICH IN CULTURE, GASTRONOMY AND ARCHEOLOGY.
BECAUSE OF THIS, THE TYPOGRAPHY, ABSTRACTIONS OF SYMBOLS AS WELL AS THE COLORS (RED, PURPLE, GOLD, PINK, GREEN AND BLUE) SEEK TO REPRESENT THE WEALTH OF TRADITIONS, FOOD, LANDSCAPES, NATURAL BEAUTY, AMONG OTHER REFERENCES.
